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David Muccigrosso's avatar

@Ravi - RE insurance companies not caring about long term healthcare costs, why not *make* them responsible for those costs in some form or another?

For instance, perhaps we could make them liable for, say, 10% of a customer's future Medicare costs (just to pick an arbitrary number). It's not the majority, it's not a crushing burden, but if I'm on the hook for some portion of a bunch of expensive obesity treatments down the road, then I'm going to spend at least a FEW bucks trying to make sure my 30-year-old customer gets in shape TODAY and stays in shape.

Moreover, we could copy this principle across the entire industry. Maybe the actual curve looks like "10% co-responsibility for 5 years after you lose the customer, 5% for the next 10, 2% for the next 20, 1% after that". Maybe we tie it to specific preventative health measures that they reject -- you wouldn't be on the hook for someone who gets in a car accident the year after they leave your plan, but if you denied them coverage for a knee surgery and then they ended up needing a more complicated surgery the next year, you'd have to pay.

Anyways, I'm just saying, there's all kinds of ways we could make the industry more responsible for their patients' long-term health besides browbeating them and nationalizing healthcare.

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